empty quarter workshop

The poster was designed for Jian-Hui Development’s re-brand project. It aims to highlight the brand's fusion of modern chic and the legacy of traditional brand spirit, conveying the company's product philosophy of building high-standard villa-type houses.

This poster, employing contemporary graphic design techniques, recreates the luxurious ambience of Taiwan's high-end scene in the 1990s. It pays tribute to the Ideology Advertising Agency for their classic advertisements created for Sunrise Department Store.

Jian Hui Development (Taiwan) FW23 adverting campaign (poster, art direction, executive producer)。Photographed by Passer Studio; films in the conceptual video are collected from iStockPhoto。Jian Hui Development Ltd., Co., Nov. 2023。